Orion Case Study
Our client required a top quality web site and service that was in line with the professional environment of property investment.
The challenge
Our biggest challenge was to change the culture of limited use of digital assets to one which would embrace the importance and value of a high quality online presence and the use of digital marketing.
Orion Land & Leisure is an established Property Development company based in the heart of London. Having been in business for over 15 years, their pedigree is excellent and tastes discerning. However, like many property development companies, their emphasis on the use of digital assets and marketing was extremely limited and cautious.
Our brief was simple and limited with most emphasis placed on the requirement to update the website which had extremely limited content and no emphasis on SEO.
Orion Land & Leisure is an established Property Development company based in the heart of London. Having been in business for over 15 years, their pedigree is excellent and tastes discerning. However, like many property development companies, their emphasis on the use of digital assets and marketing was extremely limited and cautious.
Our brief was simple and limited with most emphasis placed on the requirement to update the website which had extremely limited content and no emphasis on SEO.
Services Provided
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Software Design
Our Solution
Our approach was one of close liaison and education at every level of the business in order to shift the sentiment and culture with regards to the importance of a high quality and secure online presence and supporting social media activity.
Our initial focus was on the development of a striking but simple website with reviewed content and an extensive SEO review and optimisation to ensure that we were getting the best from the site.
Secondly, we moved to a protective Social Media campaign designed to provide a buffer against any unwanted comments, a positive narrative available across the web and an intelligence feed.
Our initial focus was on the development of a striking but simple website with reviewed content and an extensive SEO review and optimisation to ensure that we were getting the best from the site.
Secondly, we moved to a protective Social Media campaign designed to provide a buffer against any unwanted comments, a positive narrative available across the web and an intelligence feed.
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